Shopping in Japan remains to be an exclusive experience. It represents status, wealth and frequent travels to the many foreigners bold enough to migrate far from their hometowns across the world. But now it isn't just the high fashion and luxury shopping in major districts like Omotesando that have significantly advanced Tokyo as an international fashion capital. Believe it or not, it’s the thrift shopping.
Throughout Japan's capital, thrift stores are booming. In Harajuku and Koenji, neighborhoods known for fashion and youth culture, second hand boutiques are as common as luxury brand storefronts. Unlike the glamour associated with high end labels, Japanese thrift culture has street fashion at its core. Early and late nineties fashions are flying off of the racks and can now be seen on the trend
Unlike any other place on the globe, thrifting in Japan is mind-blowing. It isn't seen as shameful or a mere result of cost efficiency. Instead, it represents Japan’s underground fashion cult of trending students, bloggers and photographers. It’s cool, urban, culture-friendly and for the first time ever, it is receiving the recognition it deserves. This is Tokyo Thrift.
Fashion editorial originally published in Obvious Magazine.
Photographer - Andrew Faulk
Creative Director/Writer - Ren Dungari
Makeup Artist - Kiyana Kemp
Wardrobe - Pin Nap (Harajuku, Tokyo)
Models - Marie Nakagawa (Female), Ren Dungar9 (Female), D-Asa (Male)