Spring had past and hydrangea season was in full effect, an odd time of transition. This short period is one of the few calendar segments in Japan when it is difficult to tell what season it is. Not spring, but not quite summer. The heat had ramped up but it wasn't yet unpleasant. Though not swarming, the mosquitos were creeping out but the cicadas weren't yet screaming through the forests and leaving their exoskeletons on the trees. To add to the seasonal confusion, everyone in Japan was then, as we are now, dealing with the unknowns of COVID-19.
Understandably, personal branding and/or portrait session bookings in Tokyo had slowed due to the range of pandemic concerns. However, once clients knew that I was willing to travel to them, adhere to social distancing etiquette, and diligently wear a mask throughout any shoot, they were keen to book.
During this time, I heard from Sandie Herron, a budding author awaiting the publication of her first book. Sandie wrote:
Hi, Andy! I am currently based in Tokyo and will be publishing my first book soon. I am working with a publisher in Jamaica and am set to publish in a few weeks. The Title of the book is 'Journey into the Unknown." The book essentially captures my journey moving from Jamaica to live in a foreign country.
I would like create a series of fun, professional photos in anticipation of the book launch and would love to work with you to capture imagery for social media (primarily be used on Instagram, LinkedIn, Facebook, etc.). I also hope that the images can be used on promotional materials as well as for the book itself.
Regarding the images, I would like to capture multiple looks. Some of the ideas I have to showcase my personal brand are:
I was happy to hear from Sandie and to be chosen as her portrait photographer in Japan. After reading her ideas, I was more than willing to do what I could to help Sandie reach her goals as an author and to provide her with a custom set of portraits. We immediately began a conversation relating to the professional goals she had outlined and started planning Sandie's personal branding session.
On our shoot day, I traveled north to Sandie's home in Saitama so that she wouldn't have to worry about traversing Tokyo or deal with any of the stress caused by pandemic commuting. There, in the northern suburbs of Tokyo, Sandie and I spent a couple of hours making the images that are now being used to promote her as a budding author and speaker here in Japan and beyond.
Are you searching for a photographer in Japan to help you cultivate your own personal brand? If so, reach out today to begin a conversation about your portrait, personal branding, or headshot session in Tokyo or beyond.